Digitalization of business processes – possibilities and reality
Digitalization. A word that has been used recently mainly in the context of the unsuccessful digitalization of construction management. However, this does not change the fact that digitalization and automation will soon be a necessary step for most companies to maintain competitiveness. How are Czech companies currently doing with digitalization?
In the Czech environment – and certainly not only in the Czech one – there are still many companies that are afraid of digitalization. Sometimes they are put off by the idea of the complex implementation of new technologies or they are not sure how to choose the right tools. But this cannot change the reality.
The future is here, it can’t be done without digitalization
Digitalization is not only an opportunity, but above all a necessity for the coming years. And companies know this very well. According to estimates published on the Statista portal, global spending on digital transformation will reach an astronomical $3.9 trillion in 2027. In 2024, it should be around $2.49 trillion.
Digitalization will play an increasingly important role in the economies of individual countries. You may have registered a study by Implement Consulting Group , according to which the successful and sufficiently large-scale implementation of AI (which is of course closely related to digitalization) could increase the annual GDP of the Czech Republic by 14-16 billion euros.
It doesn’t seem likely that anything can fundamentally change the current trend. So it’s more a question of how to adapt to it.
Where does digitalization make sense?
The benefits of digitalization are not limited to business processes (which we will get to in a moment). A wide range of other company activities can be effectively digitized. For example:
- Financial management : Automating accounting and invoicing speeds up payment flows and increases transparency in finances.
- Human Resources : Digitalization makes recruiting, onboarding, and employee development easier, saving HR departments time.
- Logistics and warehousing : Technologies like inventory tracking and warehouse automation reduce errors and increase delivery speed, contributing to customer satisfaction.
- Marketing and customer service : Marketing automation and implementation of digital communication channels improve the customer experience and enable more personalized interaction.
How does digitalization help in business processes?
To be successful, a salesperson needs at least two things, in addition to personal qualifications: 1. high-quality and up-to-date data , 2. a digital tool that will allow them to filter potential customers by activity, size, region, etc. and then effectively manage the leads they receive.
So what specific benefits can the digitalization of business processes bring?
- Quality data and segmentation: Digital systems allow for the collection and management of large amounts of customer data. This information can be used to vertically segment the market according to various criteria. This allows business developers to target companies with the greatest chance of success.
- Effective lead management: Lead management tools allow you to track all interactions with potential customers and manage the entire process from first contact to closing the deal.
- Automate routine tasks: Digitalization allows for the automation of many routine tasks, such as sending emails or scheduling meetings, allowing marketers to focus on strategic activities and personal communication with customers.
- Analytics and decision-making: Modern digital tools offer analytics capabilities that allow companies to monitor the performance of business processes. This allows companies to evaluate the effectiveness of individual strategies and the success of campaigns, as well as analyze customer behavior and needs.
- Customer care: Thanks to high-quality data about customers and their preferences, companies can offer personalized services and thus increase client satisfaction and loyalty.
What is the reality of Czech companies?
It may not sound very diplomatic, but when it comes to digitizing business processes, in practice many companies are stuck somewhere in the 90s. They still rely on Excel spreadsheets or use corporate CRM systems that are not adapted to the needs of business development.
As a result, the business process does not work efficiently. Marketers do not have access to quality data and are unable to share or manage it effectively.
There are a number of sub-problems, such as:
- duplicate and outdated data in various local tables
- insufficient analytics and reporting
- low productivity of traders
- poor coordination of the sales team
- loss of overview of business cases
Based on our experience, we estimate that approximately every third company in the Czech Republic has significant reserves in the area of business development . The reason is primarily the absence of a quality tool that would allow for effective management of business processes and data.
Digitalization of business processes that you don’t have to worry about
It may sound cliché, but every threat can turn into an opportunity . So while you may be apprehensive about switching to digital tools, remember that the right solution can significantly streamline your business processes and save you a lot of time, energy, nerves, and money.
Some solutions are relatively complex in that they combine two platforms – one is the source of data and the other allows you to work with it.
But Intedat offers a two-in-one solution. Our application connects:
- high-quality company database
- intuitive lead management tool
This makes your business development significantly more efficient and you can save more than 60% of your business costs.
We will present our solution in more detail in the next article. But if you don’t want to wait, don’t hesitate to contact us now and streamline your business processes before your competition.
