Robot types from the B2B world: 11.  As in  B2B world to get great reviews?

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Perhaps no marketing tool is as effective as positive, concrete statements from satisfied clients. Whether in the form of text or (even better) video.

Quality references:

• they will give your brand credibility,
• will increase your authenticity,
• they can shorten the sales cycle.

Damon Chen wrote a few handy tips on how to get great references in a B2B environment in the article “9 simple ways to capture B2B customer testimonials for better sales” on the Testimonial.to server.

Use the first three tips even before you ask for a reference:

• Choose the right customers.
• Ask the right questions.
• Use the right tools.

Among other recommendations we choose:

• Try to make it easy for customers to say yes. (For example, by answering three questions they might have: “How much time will it take?” “Will we see the questions in advance?” “Will we be able to review and approve the reference before publishing?”)
• Never prepare references for your customers. (Unless they outright reject such a procedure, you will deprive their statement of authenticity.)
• Use every feedback to improve the customer experience. (In addition to positive reviews, you may also receive some negative ones. Accept constructive criticism and address issues as soon as possible.)
• Use positive client feedback not only on the website, but also in other marketing materials.

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