Robotics from the B2B world: 17. How many potential clients really have potential?
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How many of your potential customers really have a chance of becoming your customers?
This is not all that is covered in the comprehensive article 23 Surprising New Sales Statistics for 2023 from Our Groundbreaking Studies! on the Sales Insights Lab website. We will be mainly interested in point 7 with the telling title “At least half of all prospects are bad fits” .
Of the salespeople surveyed, 71.4% stated that less than 50% of the initially selected potential customers (prospects) ultimately turned out to be a good fit.
For marketers, this statistic can be liberating in a way.
They don’t have to try to close a deal or set up a meeting with every potential customer. If it turns out that the offer is not suitable for them, they can move on with a clear conscience.
Previous robotip: Do you know the rule of seven?
