Robot types from the B2B world: 21. TikTok has matured and reports about attention
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TikTok is no longer just a network for the little ones.
It is growing worldwide – and it is also growing in the Czech Republic, where it has over 2 million users. The short video format is increasingly appealing to older generations, which means only one thing: Many companies can no longer afford to ignore TikTok.
The growing importance of TikTok is mentioned, among others, by Rob Glover in the article 8 Important B2B Marketing Trends for 2024 on the WordStream.com website.
He reminds us that older members of Generation Z are moving into decision-making roles, including in the B2B sector.
And he adds one interesting number:
A total of 57% of Gen Z members use TikTok as a search engine. This means that when they search for information about a product or supplier, they are likely to head there.
Marketers know this, of course. It is therefore possible to assume that TikTok’s importance as a B2B marketing tool will grow.
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