Robotics from the B2B world: 23. Love beyond the grave B2B is not very flourishing
Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.
Have you closed a great deal and landed an interesting client? Congratulations!
But as you can probably guess, this success does not mean that it will be like this “forever and never again.” Customer loyalty in B2B is not common and certainly not automatic.
A total of 80% of frequent B2B buyers have changed suppliers at least once in 24 months.
This number is listed in the report 11 Surprising B2B Sales Statistics You Need to Know in 2024 on Drip.com.
What is the most common cause?
Bad customer care.
So if you want to retain customers in the long term, don’t forget to take care of them, not just after closing the deal.
And if your competition forgets, thank them from a distance for the excellent opportunity.
Previous robotip: Personalization is becoming more important
