Robotics from the B2B world: 24. Money always comes first
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Build a lovebrand whose products will be lined up regardless of price. A nice idea, but it doesn’t correspond to common reality. At least in B2B.
A total of 27% of B2B buyers say that price is the most important factor in their purchasing decision.
We’re drawing again from our favorite Drip.com review , 11 Surprising B2B Sales Statistics You Need to Know in 2024 .
Fortunately, it’s not all black and white and there are other ways to score points than by undercutting prices.
The following were closely ranked as the other determining factors:
- A wide range of quality and flexible products (25%)
- Quick problem solving (24%)
- Value for money (22%)
- Efficient and fast service (22%)
- Ability to contact the seller whenever it suits customers (21%)
So money isn’t everything. But it is a lot.
Previous robotip: Love beyond the grave doesn’t really flourish in B2B
