Robot types from the B2B world: 30.  Where do the best leads come from?

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Where to get the best quality leads? According to HubSpot analysis, two sources compete for the top spot:

• recommendations from existing clients (33%)
• social networks (33%)

We draw again from the article 40+ B2B Sales Statistics to Kickstart Your 2024 Sales Strategy on the Seamless.AI website.

What does this mean? That sometimes in the pursuit of new clients we forget about the existing ones. And that’s a mistake.

Why?

• Your current clients can open doors to new business opportunities for you
• Their recommendation carries more weight than any advertising
• They often verify in advance that the recommended company is interested in cooperation.
• A customer who comes to you through social media or a recommendation is usually ready to buy.

So if you want quality leads…

• invest time in building relationships with existing clients
• don’t forget to communicate with potential clients on social networks

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