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Tips and tricks16. 1. 2025

Robotics from the B2B world: 31.  Distance trading  – the future of B2B sales

Are you in the B2B industry and like to stay in the loop? Follow our robotips, and you're guaranteed a stream of interesting information (not only) about B2B sales & marketing.

Did you know that 43% of B2B companies increased the number of salespeople focused on distance selling in 2022?

This figure comes from a McKinsey study cited in the article What’s the Future of B2B Sales? Trends for 2025 and Beyond on the website Cognism.com.

The data shows a clear trend: B2B sales are increasingly moving online.

What does that mean for you?

  • In-person meetings are no longer a necessity. Even complex B2B contracts can be concluded remotely.
  • Digital tools are key. Video calling and CRM systems are not “nice to have” but “must have”.
  • Efficiency is king. Remote selling saves time and travel costs.

 

Previous robotip: Where do the best leads come from?

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