Robot types from the B2B world: 32.  Existing customers = 72  % of sales

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Where are company revenues actually generated? The data speaks clearly: Almost three-quarters of revenues are generated by existing customers.

This number is reported by Justina Thompson in her article HubSpot’s 2024 State of Sales Report.

That’s right. While new customers bring in 28% of sales, existing customers account for the remaining 72%.

And to make matters worse, satisfied customers are also the source of the best leads .

What does this mean for you?

• Don’t forget about your current clients.
• Give them the attention they deserve.
• Give them a reason to talk about you (ideally in a positive way).

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