Robot types from the B2B world: 8.  Eight tips for great customer service

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Why is quality customer care so important?

You probably know the answer, but let’s at least remind you of a few main reasons:

• Loyal customers are priceless. (Acquiring a new customer is estimated to be up to 10 times more expensive than retaining an existing one.)
• Personal recommendations are the best advertising. (Satisfied customers can open the door to further opportunities with their reviews.)
• The competition is not sleeping. (And with great customer service, you gain a significant competitive advantage.)

But how can you improve customer service so that every client feels like a VIP?

Read the Forbes article “Eight Tips For Providing Excellent Customer Service” by Saul Maslavi, CEO of Jovani Fashions.

From its eight principles, we select:

• Be polite, respectful, and respond quickly (customers don’t like to wait).
• Communicate simply, clearly and concisely.
• When something goes wrong, don’t hide it, be honest.
• Show that you really want to help the customer and that they are important to you.
• Educate your customer support staff so they have a good understanding of your products and services.

Previous robotip: Get to know your ideal client