Robotips from the B2B World: 35. Why videos dominate B2B marketing strategies

Did you know that 70% of B2B buyers watch videos throughout their purchasing journey?

Video content has become a key element in successful B2B marketing.

Here’s why: 90% of B2B buyers prefer video as their format of choice when learning about products and services.

This data comes from 39 Crucial B2B Marketing Statistics on SellersCommerce.

Additional insights from the research:

• Product demos and reviews are the most popular video content (39% each)
• 52% of B2B marketers report video delivers their highest ROI
• 87% of companies using video marketing link it directly to sales growth

What does it mean for your? If video isn’t part of your B2B strategy yet, you’re missing valuable opportunities.

How to use video effectively:

• Create clear product demonstrations
• Include customer testimonials to build credibility
• Develop educational content that showcases your expertise
• Keep videos professional but authentic