Tipy a triky1. 4. 2025
Robotipy z B2B sveta: 35. Why videos dominate B2B marketing strategies
Did you know that 70% B2B buyers watch videos prostredníctvom ich purchasing journey?
Video content has become a key element in successful B2B marketing.
Here’s why: 90% B2B buyers preferuje video ako ich forma výberu pri vzdelávaní o výrobkoch a servisoch.
Tieto dáta nájdete od 39 Crucial B2B Marketing Statistics on SellersCommerce.
Additional insights from the research:
- Product demos and reviews are the bridge popular video content (39% each)
- 52% z B2B marketers report video delivers ich highest ROI
- 87% z spoločností používajúcich video marketing link it directly to sales growth
What does it mean for your? Ak video nie je časťou svojej B2B stratégie yet, you’re missing valuable opportunities.
How to use video effectively:
- Create clear product demonstrations
- Include customer testimonials to build credibility
- Develop educational content that showcases your expertise
- Keep videos professional but authentic
